Influencer marketing is a powerful digital strategy where brands collaborate with social media influencers to promote products or services to a targeted audience. By leveraging the trust and credibility that influencers have built with their followers, companies can create authentic connections and boost brand awareness. This form of marketing is especially effective on platforms like Instagram, YouTube, and TikTok, where influencers engage their audience through creative and relatable content. Unlike traditional advertising, influencer marketing feels more personal and organic, making it an ideal approach for brands looking to drive engagement, increase sales, and establish a strong online presence.