Keyword & Search Intent
Find relevant search terms, understand intent, map keywords to pages, and identify content opportunities.
DigitalRaw Academy · Practical Training
Search Engine Optimization Course with AI Tools
Learn how to research keywords, optimize websites, improve technical SEO, create search-focused content with AI assistance, and measure organic growth through practical projects.
✓Beginner-friendly, step-by-step learning
✓AI-assisted SEO workflows and prompts
✓Live website and SEO audit practice
✓Search Console and analytics reporting
Tools and platform access may vary. AI output is reviewed and edited by learners; rankings are not guaranteed.
SEO PERFORMANCE OVERVIEW● Learning dashboard
Organic clicks+28.4%↗ Example trend
Keywords tracked248Practice project
Pages audited36Technical SEO
Content score86/100Optimization demo
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AI-assisted content
Human-reviewed workflow
Human-reviewed workflow
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Keyword research
Intent · Competition · Topics
Intent · Competition · Topics
SEO fundamentals
AI tools & prompts
Practical projects
Analytics & reporting
What you will learn
Build SEO skills for the AI-powered search era
Understand the strategy behind search visibility and use AI as an assistant—not a replacement for research, expertise, and quality control.
On-Page & Technical SEO
Practice metadata, internal linking, crawlability, indexing checks, site structure, and technical audits.
AI Content Optimization
Use AI for outlines, briefs, FAQs, content refreshes, and semantic coverage—then fact-check and edit.
Off-Page SEO
Learn backlink evaluation, digital PR basics, competitor link analysis, and safe outreach practices.
SEO Analytics
Read Search Console and GA4 reports, monitor landing pages, and communicate progress with clear KPIs.
AI Search & Automation
Explore AI-assisted research, structured workflows, topical maps, and ways to reduce repetitive tasks.
Complete syllabus
SEO Course Modules
A structured learning path from the basics to AI-assisted workflows, reporting, and a portfolio-ready project.
Suggested format: practical sessions with exercises after each module. Course duration and batch schedule can be confirmed with the academy.
Ask for Syllabus →01SEO Fundamentals & Search Engines+
- How search engines crawl, render, index, and rank pages
- Organic, paid, local, image, video, and AI-influenced search journeys
- Search intent, ranking factors, helpful content, E-E-A-T concepts
- SEO strategy, KPIs, and setting realistic expectations
02Keyword Research & Competitor Analysis+
- Seed keywords, long-tail terms, questions, and topical clusters
- Search volume, difficulty, relevance, intent, and business value
- Competitor keyword gaps and SERP analysis
- Keyword mapping, content calendars, and topic prioritization
- AI practice: generate keyword ideas and clusters, then validate them with real data
03On-Page SEO & Content Optimization+
- Title tags, meta descriptions, headings, URLs, image alt text
- Content structure, internal links, anchor text, and topical relevance
- Content briefs, FAQs, content refreshes, and cannibalization checks
- WordPress SEO with Rank Math or similar plugins
- AI practice: build a brief, optimize a draft, verify facts, and edit for originality and usefulness
04Technical SEO & Website Audits+
- Crawling, indexing, robots.txt, XML sitemaps, canonical tags, redirects
- 404 errors, duplicate content, pagination, and URL structure
- Core Web Vitals, mobile usability, page speed, and image optimization
- Structured data and schema validation
- Using crawler tools to identify and prioritize technical issues
05AI Tools for SEO & Prompt Engineering AI MODULE+
- Using ChatGPT, Gemini, or Claude for research support and SEO planning
- Prompts for keyword grouping, content briefs, metadata, FAQs, and schema drafts
- AI-assisted competitor summaries and content gap brainstorming
- Spreadsheet formulas and repeatable SEO workflow templates
- Fact-checking, source verification, originality, privacy, and avoiding mass-produced low-value pages
06Generative Search, AEO & GEO Concepts AI SEARCH+
- Overview of AI Overviews and conversational search experiences
- Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) concepts
- Clear answers, source-worthy content, entity consistency, and structured information
- How to monitor search visibility while recognizing that AI citations and rankings cannot be guaranteed
07Off-Page SEO, Backlinks & Digital PR+
- Backlink quality, relevance, anchor text, and link profile analysis
- Competitor backlink research and outreach planning
- Digital PR, linkable assets, citations, and brand mentions
- Risks of link schemes, spam tactics, and paid-link manipulation
08Local SEO & Google Business Profile+
- Google Business Profile setup and optimization principles
- Local keyword research, location pages, NAP consistency, and citations
- Reviews, photos, service areas, and local landing pages
- Local performance tracking and practical business examples
09SEO for WordPress & E-commerce+
- WordPress structure, categories, tags, breadcrumbs, and SEO plugins
- Product/category page optimization and duplicate URL considerations
- Image SEO, product schema, and internal linking
- Publishing, indexing checks, and pre-launch SEO checklist
10Google Search Console, GA4 & Reporting+
- Search Console performance, queries, pages, indexing, and enhancements
- GA4 organic traffic, landing pages, engagement, and conversions
- Looker Studio reporting basics and monthly SEO reports
- Building an action plan from data instead of focusing only on rankings
11SEO Automation & Productivity+
- Reusable prompt libraries and SEO checklists
- Bulk metadata review and spreadsheet-based workflows
- Content inventory, prioritization, and update schedules
- Human review checkpoints for accuracy and brand tone
12Capstone Project & Portfolio+
- Audit a website and prepare an issue-priority report
- Research keywords and create a topical content plan
- Optimize a page and draft an AI-assisted content brief
- Set up measurement and present findings in a final report
AI & SEO toolkit
Tools you may learn to work with
Tool availability, features, and pricing may change. The course can focus on free tiers and practical alternatives where possible.
ChatGPT
Prompts, briefs, ideation
Google Gemini
Research assistance, drafts
Claude
Content review, analysis
Google Search Console
Search performance data
Google Analytics 4
Traffic and conversions
Rank Math / Yoast
WordPress SEO setup
Screaming Frog
Technical crawling
Semrush / Ahrefs
Research and competitor analysis
Some advanced SEO tools are paid. Equivalent free workflows may be demonstrated when suitable.
Learn by doing
Practical projects for your portfolio
Apply each topic to real or sample websites and build evidence of your skills.
Complete SEO Audit
Review technical issues, on-page elements, indexability, site structure, and prepare a prioritized action plan.
AI-Assisted Content Plan
Build keyword clusters, map intent, create content briefs, and quality-check AI-assisted drafts.
SEO Performance Report
Use Search Console and GA4 data to explain traffic trends, page performance, and next-step recommendations.
Career applications
Where SEO skills can be applied
Build a foundation for entry-level roles, freelance projects, website growth, or adding SEO to your digital marketing skill set.
🔍SEO Executive
📝SEO Content Specialist
📊SEO Analyst
🌐Freelance SEO Projects
Start learning SEO
Want the complete SEO + AI course details?
Send an enquiry to DigitalRaw Academy to ask about the syllabus, upcoming batches, course fee, and training format.
Detailed syllabusBatch informationTool requirements
FAQs
Frequently asked questions
Is this SEO course suitable for beginners?
Yes. The syllabus starts with SEO fundamentals and progresses to practical audits, analytics, and AI-assisted workflows.
Will I learn AI tools as part of SEO?
Yes. The syllabus includes AI-assisted keyword grouping, content briefs, metadata drafts, content review, and workflow planning. Outputs should be checked for accuracy and usefulness.
Do I need coding knowledge?
Basic computer and website familiarity is helpful. You can learn many SEO tasks without coding; technical topics are introduced step by step.
Will the course guarantee Google rankings or a job?
No course can responsibly guarantee search rankings or employment. Results depend on many factors, including competition, website quality, implementation, and ongoing work.
How can I know the fee and batch timings?
Use the enquiry form to contact DigitalRaw Academy and ask for current fees, schedule, duration, and delivery mode.