Content planning
Create audience-focused content pillars, posting calendars, campaign themes and platform-specific briefs.
DIGITALRAW ACADEMY · PRACTICAL TRAINING
Social Media Marketing Course with AI Tools
Learn to plan social content, grow communities, create short-form videos, run paid campaigns and measure performance—with AI-assisted workflows for faster, smarter marketing.
✓ Content strategy & calendars
✓ AI content workflows
✓ Paid social campaigns
✓ Analytics & reporting
Ask the academy to confirm current fees, batch schedule and course duration.
Content StrategyPlan with purpose
Social PlatformsPublish for the right audience
AI WorkflowsSupport creative production
AnalyticsLearn from performance
Learn by doing
Skills to build a practical social media strategy
Learn how to connect business goals with content, community engagement, advertising and measurable outcomes.
AI-assisted creation
Use AI for ideas, captions, scripts and repurposing, with human review for originality and brand fit.
Reels & short-form video
Plan hooks, storyboards, scripts, thumbnails and short videos for social-first content.
Community management
Learn engagement workflows, comment responses, brand voice and social customer care basics.
Paid social campaigns
Understand campaign objectives, audiences, creatives, budgets and performance testing.
Insights & reporting
Read reach, engagement, clicks, leads and conversion signals to improve future campaigns.
Course curriculum
Social Media Marketing course modules
Open each module to explore the topics covered. The curriculum can be adapted to your business goals and current platform features.
01 Social Media Marketing Fundamentals
- Role of social media in digital marketing
- Audience research, personas and customer journey
- Goals, KPIs and platform selection
02 Strategy & Content Calendar
- Content pillars, campaign themes and brand voice
- Weekly and monthly content calendar planning
- Organic content workflow and approval process
03 Instagram Marketing
- Profile optimization, Reels, Stories and carousels
- Hooks, captions, hashtags and creative testing
- Community engagement and account insights
04 Facebook & Meta Business Suite
- Page setup, publishing and inbox management
- Content scheduling and page insights
- Meta Business Suite workflow fundamentals
05 LinkedIn & Personal Branding
- Professional profile and company page optimization
- Thought leadership content and B2B engagement
- Content ideas for founders, trainers and professionals
06 YouTube & Short-Form Video
- Shorts strategy, hooks, scripts and retention concepts
- Titles, thumbnails and content repurposing
- Video publishing workflow and YouTube Analytics basics
07 AI Tools for Social Media
- ChatGPT and Gemini for ideas, captions and scripts
- AI-assisted calendars, content briefs and repurposing
- Canva AI features and creative ideation workflows
- Prompt writing, fact-checking, originality and brand review
08 Graphic Design & Creative Production
- Design principles for posts, carousels and ads
- Canva templates, brand kits and resizing
- Creative briefs, accessibility and visual consistency
09 Paid Social Advertising
- Campaign objectives, ad sets, creatives and placements
- Audience targeting, budgets and bidding concepts
- Lead generation, traffic and conversion campaign basics
10 Influencer & Creator Marketing
- Creator research, campaign briefs and deliverables
- UGC concepts, collaborations and disclosure basics
- Campaign tracking and evaluating creator performance
11 Analytics, Listening & Reporting
- Reach, impressions, engagement, clicks and leads
- Platform insights, link tracking and UTM basics
- Monthly reporting, sentiment themes and next actions
12 Campaign Project & Portfolio
- Build a one-month content plan for a selected brand
- Create sample posts, short video scripts and campaign briefs
- Prepare a KPI dashboard and campaign review presentation
Platform coverage
Learn platform-specific marketing workflows
Understand how content formats, audiences and analytics differ across major social platforms.
Reels, Stories, carousels, profile optimization and insights.
Pages, community management, Meta Business Suite and ads.
Professional content, company pages and B2B engagement.
YouTube
Shorts, video content planning and analytics basics.
AI-powered productivity
AI tools for social media marketing
Explore tools that can assist with ideation, design, video production, scheduling and performance analysis. Features can vary by plan and region.
ChatGPT
Brainstorm content pillars, captions, post concepts, scripts and campaign briefs.
Ideas & copyGoogle Gemini
Support research, creative planning, content outlines and repurposing workflows.
Research supportCanva
Design posts, carousels, thumbnails and brand-consistent creative assets.
DesignCapCut
Edit short-form videos with captions, cuts, templates and visual effects.
Video editingMeta Business Suite
Manage publishing, inbox tasks and available page insights in one workspace.
PublishingPlatform Analytics
Review performance metrics and use findings to improve content decisions.
MeasurementScheduling Tools
Plan publishing queues, coordinate approvals and maintain a consistent calendar.
WorkflowAI Video & Voice Tools
Explore supported tools for script drafts, subtitles and creative prototypes.
Production supportPortfolio-ready practice
Practical projects to build your portfolio
Apply your skills to a sample brand or a suitable business brief.
30-Day Content Calendar
Build content pillars, post ideas, captions, creative briefs and a publishing schedule for a brand.
Short-Form Video Campaign
Write hooks and scripts, create a storyboard and plan how to repurpose content across platforms.
Paid Social Campaign Plan
Prepare campaign objectives, audience hypotheses, ad concepts, budget outline and reporting KPIs.
Ready to build your social media skills?
Contact DigitalRaw Academy to ask about course modules, practical sessions, current fees and batch availability.
Questions & answers
Frequently asked questions
Do I need previous social media marketing experience?
The curriculum begins with fundamentals and moves into content planning, platform workflows, paid campaigns and reporting. Basic computer and internet skills are helpful.
Will AI tools be included?
Yes. The course covers AI-assisted content ideation, captions, scripts, design workflows and reporting support, with human review for accuracy, originality and brand fit.
Will I learn paid social ads?
The modules introduce paid social campaign objectives, audience targeting, creatives, budgets and performance measurement. Confirm the practical scope with the academy.
Are fees and batch timings listed here?
No. Contact DigitalRaw Academy to confirm current course fees, duration and batch schedule.
Does the course guarantee followers, sales or a job?
No results or job placement are guaranteed. Outcomes depend on the strategy, audience, offer, creative quality, budget, execution and platform changes.
Course enquiry
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