📊
Google Analytics 4
Understand users, sessions, events, acquisition, engagement, key events and reporting.
DIGITALRAW ACADEMY · ANALYTICS TRAINING
Master Google Analytics 4 & Google Tag Manager.
Learn website analytics, event tracking, tag implementation, conversion measurement and reporting. Develop practical skills to understand website visitors and evaluate digital marketing performance.
GA4 ReportingGTM ImplementationPractical Tracking
📊 DATA & MEASUREMENT
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✦ TRACK · MEASURE · OPTIMIZE
From Clicks to InsightsAnalytics + tag implementation skills
GA4 Reports & Insights
GTM Tag Management
Conversion Tracking
Debugging & Testing
COURSE OVERVIEW
Learn the Complete Tracking Workflow
Understand how website data is collected, how tracking tags work and how to evaluate marketing results using analytics reports.
🏷️
Google Tag Manager
Learn containers, tags, triggers, variables, Preview mode and publishing workflows.
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Conversion Measurement
Plan and validate tracking for lead forms, CTA buttons, campaigns and ecommerce journeys.
UNDERSTAND BOTH TOOLS
GA4 vs Google Tag Manager
Learn how the tools complement each other in a website measurement setup.
📊
Google Analytics 4
Analyze the data collected from your website or app.
- Traffic and acquisition reports
- Users, sessions and engagement
- Events and key events
- Explorations and funnels
- Ecommerce reporting concepts
🏷️
Google Tag Manager
Deploy and manage supported tracking tags on a website.
- Containers, tags and triggers
- Variables and custom events
- GA4 event implementation
- Click and form tracking
- Preview, debug and publish
CURRICULUM · PART 01
Google Analytics 4 Modules
Learn GA4 configuration, event measurement, reports, explorations, campaign analysis and data quality.
GA4 · 01
Analytics Fundamentals
Build a foundation in website measurement.
- Web analytics concepts
- GA4 vs Universal Analytics
- Properties and data streams
- Measurement planning
GA4 · 02
Setup & Configuration
Understand the main GA4 setup process.
- Create or access a property
- Configure web data streams
- Measurement ID basics
- Enhanced Measurement
- Internal traffic settings
GA4 · 03
Events & Parameters
Learn how interactions are recorded.
- Automatically collected events
- Enhanced Measurement events
- Recommended events
- Custom events and parameters
- Naming conventions
GA4 · 04
Reports & Acquisition
Analyze where traffic comes from.
- Realtime reports
- User and traffic acquisition
- Source, medium and campaign
- Landing page reports
- UTM campaign parameters
GA4 · 05
Engagement & Key Events
Measure valuable website interactions.
- Engagement metrics
- Event details and counts
- Configure key events
- Lead form measurement
- Conversion journey analysis
GA4 · 06
Explorations & Funnels
Investigate behavior using explorations.
- Free-form exploration
- Funnel exploration
- Path exploration
- Segments and comparisons
- Drop-off analysis
GA4 · 07
Ecommerce Analytics
Understand ecommerce measurement events.
- Item data concepts
- View item and add to cart
- Begin checkout and purchase
- Revenue reports
- Event payload validation
GA4 · 08
Audiences & Integrations
Explore analytics audiences and connections.
- Audience creation basics
- Google Ads linking
- Conversion sharing concepts
- Access controls
- Data retention settings
GA4 · 09
Debugging & Data Quality
Identify common measurement problems.
- DebugView and Realtime
- Data filters
- Duplicate events
- Consent and privacy concepts
- Troubleshooting workflow
CURRICULUM · PART 02
Google Tag Manager Modules
Learn how to implement tracking tags, configure triggers, pass event data and validate your setup.
GTM · 01
GTM Fundamentals
Understand tag management structure.
- What GTM does
- Accounts and containers
- Web container setup
- Installation overview
GTM · 02
Tags, Triggers & Variables
Understand GTM's key building blocks.
- Tag configuration
- Trigger types and conditions
- Built-in variables
- User-defined variables
- Trigger and variable logic
GTM · 03
GA4 Implementation
Connect website events to GA4.
- Google tag configuration
- GA4 event tags
- Measurement setup
- Duplicate tag prevention
- Validate collected events
GTM · 04
Button & Click Tracking
Track useful website interactions.
- Click variables
- Click trigger setup
- CSS selectors and element IDs
- CTA click events
- Debug click problems
GTM · 05
Form & Lead Tracking
Measure form completion appropriately.
- Form interaction concepts
- Successful submission events
- Custom events and data layer
- Thank-you page approach
- Validate genuine submissions
GTM · 06
Data Layer & Custom Events
Understand structured website event data.
- Data layer fundamentals
- dataLayer.push() concepts
- Custom event triggers
- Data layer variables
- Map event parameters
GTM · 07
Scroll, Video & Interactions
Configure supported interaction events.
- Scroll tracking
- Outbound link clicks
- Video tracking overview
- Custom interaction events
- Event naming consistency
GTM · 08
Preview, Debug & Publish
Test before publishing to a live site.
- Preview and Tag Assistant
- Inspect tag firing
- Find blocked or duplicate tags
- Workspace and versions
- Submit and publish workflow
GTM · 09
Conversion Tracking & Audits
Maintain reliable tracking implementations.
- GA4 key event validation
- Google Ads tracking concepts
- Deduplication fundamentals
- Tag naming conventions
- Audit and documentation
HANDS-ON PRACTICE
Practical Tracking Projects
Use realistic website scenarios to apply your measurement skills and test data collection.
PROJECT 01
GA4 Website Setup
Configure a test property and data stream, check realtime collection and review acquisition reports.
PROJECT 02
CTA Click Tracking
Set up a GTM click event and verify that it reaches the intended GA4 property.
PROJECT 03
Lead Form Measurement
Plan a successful form submission event without sending personal form details to analytics.
PROJECT 04
Campaign Reporting
Use UTM parameters and acquisition reports to assess campaign traffic sources.
PROJECT 05
Debugging Exercise
Investigate missing or duplicate events using Preview mode, Tag Assistant and DebugView.
PROJECT 06
Measurement Plan
Document event names, parameters, business purpose and validation steps.
LEARNING OUTCOMES
Skills You Can Develop
Build practical familiarity with common analytics configuration, event tracking and reporting tasks.
⚙️
Configure Measurement
Understand properties, data streams, Google tags and GTM implementation.
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Plan Event Tracking
Define events and parameters for relevant buttons, forms and interactions.
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Test Implementations
Use preview and debugging tools to investigate tag firing and incoming events.
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Read Analytics Reports
Interpret acquisition, engagement and key event reports against business goals.
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Measure Campaigns
Understand UTM conventions and evaluate campaign traffic in GA4.
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Improve Data Quality
Recognize consent, duplicate events and privacy issues that affect measurement.
Ready to Upgrade Your Analytics Skills?
Ask DigitalRaw Academy about course fees, timings, duration and practical exercises.
COMMON QUESTIONS
Frequently Asked Questions
What is the difference between GA4 and GTM?
GA4 is used to analyze collected analytics data. GTM helps deploy and manage supported tracking tags and event configurations. They commonly work together.
Do I need coding knowledge?
Basic configurations can often be done with limited coding, but custom data layer events, complex websites and debugging may require HTML, JavaScript or developer support.
Can I learn WhatsApp click and form tracking?
The curriculum includes CTA click tracking and form measurement. Exact implementation depends on your website buttons, forms, consent settings and technical setup.
Will Google Ads conversion tracking be covered?
The curriculum introduces Google Ads tracking concepts and validation. Confirm the exact integration exercises available in your batch.
Does the course guarantee a job or certification?
No job, certification or business outcome is guaranteed by this page. Ask the academy about any available assessment, certificate or career support.
How do I get fees and timings?
Click any WhatsApp enquiry button to contact DigitalRaw Academy and ask about the current fee, duration, timings and next batch.