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OTT & CTV Ad Platforms
Streaming InventoryUnderstand how streaming video inventory is accessed and how campaign buying can work.
- Google Display & Video 360
- The Trade Desk
- Amazon Ads
- Publisher / streaming ad portals
OTT Advertising · DigitalRaw Academy
Reach Audiences on the Big Screen
Learn how OTT and connected TV advertising works—from audience targeting and video creative to campaign planning, measurement and optimisation across streaming environments.
OTT & connected TV basicsTools and platform overviewCampaign-focused modules
STREAMING AD CAMPAIGNCAMPAIGN PREVIEW
CONNECTED TV / OTTYour brand.
On the big screen.VIDEO • AUDIENCE • MEASUREMENT
On the big screen.VIDEO • AUDIENCE • MEASUREMENT
01Audience
02Creative
03Measure
OTT campaign toolkit
Explore the Tools & Platforms
Get familiar with the types of platforms and tools used in OTT advertising. Availability, buying options and reporting features depend on market, inventory and account access.
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Audience Targeting
Reach the Right ViewersLearn the audience signals and targeting approaches available for streaming campaigns.
- Google Ads audience tools
- Amazon Ads audience solutions
- First-party audience segments
- Geography and contextual signals
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Video Creative Tools
Ad ProductionPlan and produce video ads suited to streaming placements and campaign objectives.
- Canva
- Adobe Premiere Pro
- CapCut
- AI-assisted scripting tools
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Analytics & Measurement
Performance InsightsReview delivery and performance reports, and connect campaign results to business goals.
- Platform campaign reports
- Google Analytics 4 (where applicable)
- Looker Studio
- Conversion measurement concepts
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Planning & Research
Campaign StrategyTurn business goals into a media plan with audiences, creative, budgets and KPIs.
- Google Trends
- Audience research worksheets
- Media planning spreadsheets
- Competitor creative research
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Brand Safety & Delivery
Campaign QualityUnderstand inventory quality, frequency, ad placement, suitability and reporting checks.
- Platform brand-safety settings
- Frequency management concepts
- Placement and delivery reports
- Verification partner overview
Need OTT ads for your brand or business?
Discuss your campaign goal, target audience, creative needs and measurement plan with DigitalRaw Academy.
Course curriculum
OTT Advertising Training Modules
A structured learning path from fundamentals to campaign planning and performance review.
01
OTT & Connected TV Fundamentals
OTT, CTV, streaming environments, ad formats, ecosystem and key terminology.
02
OTT Advertising Formats
Pre-roll, mid-roll, post-roll, in-stream video, interactive formats and creative considerations.
03
Platforms & Media Buying
Platform overview, direct publisher buying, programmatic buying and campaign setup concepts.
04
Audience Research & Targeting
Audience personas, contextual targeting, geography, first-party data and reach planning.
05
Video Ad Strategy & Production
Hooks, storyboards, video lengths, calls to action, creative testing and asset preparation.
06
Budgeting, Bidding & KPIs
Budget allocation, CPM concepts, reach, impressions, frequency, completion rate and viewability.
07
Tracking & Campaign Measurement
Reporting dashboards, attribution basics, conversion measurement and campaign evaluation.
08
Optimisation & Brand Safety
Creative testing, delivery checks, frequency review, suitability controls and optimisation decisions.
09
Campaign Plan & Practical Project
Create a sample OTT media plan with objective, audience, budget assumptions, creative and KPIs.
10
Reporting & Client Presentation
Summarise results, explain performance, recommend next steps and present campaign insights.
Learning journey
From Strategy to Campaign Review
Learn how the pieces fit together in a practical advertising workflow.
PHASE 01
Plan
Set the objective, audience, geography, budget and success metrics.
PHASE 02
Prepare
Choose suitable inventory, create video assets and set campaign parameters.
PHASE 03
Launch & Monitor
Review delivery, frequency, creative performance and campaign pacing.
PHASE 04
Measure & Improve
Evaluate KPIs, share insights and plan optimisation opportunities.
FAQs
Questions About OTT Advertising
What is OTT advertising?
OTT advertising delivers video or other ads through internet-streamed content, such as streaming apps and connected-TV environments, rather than relying only on traditional broadcast distribution.
Is OTT advertising the same as CTV advertising?
The terms overlap. OTT refers to content delivered over the internet, while CTV usually describes viewing on a television connected to the internet. Campaign definitions can vary by platform.
Which tools will this page cover?
The overview includes ad-buying platforms, audience targeting, creative production, planning, analytics, brand safety and reporting tools. Exact platform access depends on eligibility and market availability.
Does the course guarantee campaign results?
No. Results depend on objectives, creative quality, targeting, inventory, budget, measurement and many other factors. Training focuses on concepts, planning and evaluation.
Build your streaming strategy
Ready to Explore OTT Advertising?
Contact DigitalRaw Academy for the module list, course details or a discussion about OTT advertising for your business.