⏱️
Automate Repetitive Tasks
Map routine actions into workflows, from welcome emails to internal follow-up reminders.
TriggersActions
DigitalRaw Academy · Future-ready skills
Make Every Customer Journey Work on Autopilot.
Learn marketing automation from strategy to execution. Build smarter email journeys, lead nurturing workflows, CRM pipelines, WhatsApp follow-ups, and data-driven campaigns with practical projects.
✓ Practical workflow building✓ AI-assisted campaigns✓ Project-based learning
✉️ Email journey Active
⚡ Workflow trigger Connected
✦ Customer Journey Builder● AUTOMATION FLOW
Lead capturedLanding page · Form submitted
↓
Segment & personalizeInterest · Behavior · Lead score
↓
Send tailored follow-upEmail · WhatsApp opt-in · CRM task
↓
Measure & optimizeEngagement · Conversion · Retention
⚙️ Workflow design✉️ Email automation🤝 CRM & lead nurturing📈 Analytics & optimization🤖 AI-powered productivity
Why marketing automation?
Less Repetitive Work. More Relevant Marketing.
Learn how connected tools and thoughtful workflows can help teams respond consistently, nurture leads, and understand customer behavior.
🎯
Personalize at Scale
Use customer interests, lifecycle stage, and consented data to create more relevant messaging.
SegmentationDynamic content
🧲
Nurture More Leads
Design useful follow-up sequences that educate prospects and support informed decisions.
Lead scoringDrip campaigns
🔗
Connect Your Tools
Understand how forms, CRM systems, email platforms, and analytics can work together.
CRMIntegrations
📊
Track What Matters
Measure delivery, clicks, conversions, funnel drop-offs, and campaign performance.
GA4Dashboards
🔁
Improve Retention
Explore onboarding, feedback requests, re-engagement, and customer lifecycle campaigns.
LifecycleRe-engagement
Learn by building
Turn a New Lead into a Connected Journey.
Plan a workflow with a clear goal, meaningful customer touchpoints, and measurement at every stage. Practice the process from first interaction through follow-up and reporting.
✓Plan triggers, conditions, delays, and actions.
✓Build welcome, nurture, reminder, and re-engagement sequences.
✓Use consent-based communication and sensible frequency limits.
✓Test every path and track meaningful outcomes.
01Define the audience and goal
02Map the customer journey
03Build, test, and QA the flow
04Measure and optimize
Course curriculum
Explore the Marketing Automation Modules
A structured learning path covering strategy, platforms, workflow logic, integrations, reporting, and practical implementation.
MODULE 01
🧭
Marketing Automation Fundamentals
Core concepts, business use cases, benefits, limitations, and automation readiness.
MODULE 02
🗺️
Customer Journey Mapping
Lifecycle stages, touchpoints, audience needs, funnel mapping, and journey goals.
MODULE 03
🧲
Lead Capture & Forms
Landing pages, lead magnets, form fields, source tracking, and data quality.
MODULE 04
✉️
Email Marketing Automation
Welcome series, drip campaigns, behavioral triggers, personalization, and testing.
MODULE 05
🤝
CRM & Contact Management
Contact properties, lifecycle stages, pipeline handoffs, and record hygiene.
MODULE 06
🧮
Lead Scoring & Segmentation
Fit and engagement signals, audience segments, scoring logic, and qualification.
MODULE 07
📱
WhatsApp & SMS Workflows
Opt-in journeys, approved templates where required, reminders, and respectful frequency.
MODULE 08
🔀
Triggers, Rules & Branches
Events, conditions, wait steps, if/then logic, exclusions, and error handling.
MODULE 09
🔌
Integrations & No-Code Tools
Connect forms, sheets, CRMs, email systems, webhooks, and automation connectors.
MODULE 10
🤖
AI for Automation
AI-assisted copy, segmentation ideas, workflow documentation, and human review.
MODULE 11
📈
Analytics & Optimization
UTMs, GA4 events, funnel reporting, A/B tests, deliverability, and attribution basics.
MODULE 12
🛡️
Consent, Privacy & Deliverability
Permission-based messaging, unsubscribe handling, data minimization, and QA.
MODULE 13
🛒
E-commerce Automation
Order updates, abandoned-cart concepts, post-purchase education, and repeat purchases.
MODULE 14
🎓
Education & Service Funnels
Enquiry follow-ups, demo reminders, course onboarding, and service lead handoffs.
MODULE 15
🧪
Testing & Troubleshooting
Test contacts, edge cases, duplicate prevention, workflow logs, and safe rollouts.
MODULE 16
🏆
Capstone Automation Project
Plan, build, document, test, and present a complete lead nurturing workflow.
Tools you can explore
Get Familiar with the Automation Toolkit
Tool access and feature availability vary by plan. Learn the concepts first, then practice with suitable free trials or sandbox accounts.
🧩HubSpotCRM & workflows
📨MailchimpEmail journeys
⚡BrevoEmail & CRM
🔄ActiveCampaignCustomer journeys
🔗ZapierApp connections
🛠️MakeVisual workflows
📊Google Analytics 4Measurement
🏷️Google Tag ManagerEvent tracking
🗂️Google SheetsData operations
🤖ChatGPTAI assistance
✨GeminiAI assistance
💬WhatsApp BusinessOpt-in messaging
Your learning journey
From Beginner to Workflow Builder
Understand the process you will practice in a guided project.
Understand the goal
Choose the audience, business objective, and success metric.
Map the journey
Plan touchpoints, triggers, branches, timing, and exit rules.
Build and test
Configure the workflow, test sample contacts, and check edge cases.
Measure and improve
Review outcomes, document learnings, and optimize responsibly.
Who should learn?
Useful for Marketers, Founders & Growing Teams.
This course is designed for learners who want to understand practical marketing systems—not just send one-off campaigns.
✓Digital marketing students and freshers
✓SEO, social media, and performance marketers
✓Business owners and lead-generation teams
✓Freelancers and marketing coordinators
🎯
Practical project idea
Build an enquiry follow-up system for a training academy: capture a lead, record their course interest, send a consent-based acknowledgement, schedule a reminder, and track whether the lead booked a counselling call.
Lead captureCRM updateEmail follow-upAnalytics
Frequently asked questions
Questions? We've Got You.
Need a specific answer about course structure or tools? Message the team directly.
What is marketing automation?
Marketing automation uses software and rules to coordinate repeatable marketing tasks and customer journeys, such as email sequences, lead routing, reminders, segmentation, and reporting.
Do I need coding experience?
Basic workflows can often be built with visual, no-code tools. Some integrations may require technical concepts, APIs, or developer support, which can be introduced progressively.
Will we build practical workflows?
The curriculum is designed around workflow planning, building, testing, and reporting. Contact DigitalRaw Academy to confirm the current batch's exact practical format.
Which tools are covered?
The design lists tools to explore, including CRM and email platforms, no-code connectors, GA4, GTM, spreadsheets, and AI assistants. Exact tool access depends on the course plan and available accounts.
Can marketing automation be used for an education business?
Yes. Common use cases include enquiry acknowledgements, course-interest segmentation, counselling reminders, onboarding messages, and post-enrolment communication, provided the messaging follows consent and platform rules.
How can I know fees, duration, and next batch?
Send a WhatsApp enquiry to DigitalRaw Academy for the latest course fee, schedule, batch availability, and delivery format.
Start building smarter systems
Ready to Learn Marketing Automation?
Get the syllabus, ask about the current batch, and find out how practical workflow training can fit your marketing goals.
DigitalRaw Academy · Practical digital marketing learning